BENI was founded by Ai Yamamoto who, over time, fell in love with the beauty of traditional Japanese design.
Ai worked for a well-known global company. Through work, she met people from all over the world including Switzerland, France, Germany, UK, the US, Australia, Singapore and more.
They all admired the beauty of traditional Japanese design, especially kimono design, and it reminded her how precious kimono culture was.
We carefully check the vintage kimono and obi one by one and discuss how we could best use of each piece. We hope you can enjoy the beauty of each design every day, just like we do!