Partial proceeds donated to charity, currently animal shelter HEART

About us


BENI was founded by Ai Yamamoto who, over time, fell in love with the beauty of traditional Japanese design.

Ai worked for a well-known global company. Through work, she met people from all over the world including Switzerland, France, Germany, UK, the US, Australia, Singapore and more. 

They all admired the beauty of traditional Japanese design, especially kimono design, and it reminded her how precious kimono culture was.

maiko
Although her previous job had no relation with kimono, her mother used to be a kimono tailor. And her sister-in-law, who is originally from Kyoto and has sold handmade accessories in the past, jumped in to help her. Kimono, especially the obi, is thick and delicate and needs a special skill to sew. Ai’s mom became a patternmaker and invited her friends, kimono experts, to make the products for BENI. Alone we can do so little, but together we can do so much. Thanks to a loving family, BENI has rolled out. 

BENI ladies

We carefully check the vintage kimono and obi one by one and discuss how we could best use of each piece. We hope you can enjoy the beauty of each design every day, just like we do!